Kanye West’s messianic merch isn’t quite drawing the praise he might’ve expected.
Upon releasing his self-proclaimed “church clothes” at the Coachella Valley Music & Arts Festival on Easter yesterday, the Yeezy founder faced backlash on social media for the collection’s expensive price tags.
West’s special Sunday Service line boasted a $50 two-pack of socks that read “Jesus Walks” and “Church Socks” as well as “Holy Spirit” and “Sunday Service the Mountain” sweaters that ranged from $165 to $225. Shortly after the release, a number of Twitter users took to the platform to express their displeasure at the costly products.
“50 bucks for some damn socks?” one Twitter user lamented. “Kanye needs to go up for prayer.”
The line also included a pair of “Sunday Service” sweatpants that retailed for $135 as well as “Trust God” T-shirts for $70 each.
Another user took a more blunt approach, calling out the rapper’s reputation as a designer: “One day we’re gonna talk about how Kanye wants to be taken seriously as a designer but continually makes clothes with no artistic value and relies heavily on his name to sell overpriced merch.”
Others gave the collection the meme treatment, with some criticizing West for profiting off of a religious holiday.
Despite the negative comments, hundreds of fans who attended the Indio, Calif., event still lined up to purchase Ye’s much-hyped pieces.
“Not really a fan of merch,” wrote one user, “but Kanye’s ‘Jesus Walks’ socks is kinda lookin’ dope.”
Watch FN’s video on the dad shoe trend.
Kanye West Sells ‘Church Socks’ for $50, ‘Holy Spirit’ Sweater for $225 After Coachella Sunday Service
Kanye West Shows Off Unreleased Yeezy Boost 700 V2 ‘Vanta’ in Surprise Coachella Performance
The Wild Street Style at Coachella 2019