Fans of the Kardashian-Jenner family are familiar with Jordyn Woods’ name — but they might not realize how the star makes her money.
With 9.6 million followers on Instagram alone, Woods is a marketable influencer, and she has many partnerships in the fashion and beauty space.
The star’s latest venture is a faux eyelash line called Eylure x Jordyn Woods, which she promoted last March. Woods previously teamed up with Kylie Cosmetics, developing a limited-edition line called Kylie x Jordyn.
Woods struck out into fashion design on her own in 2018, launching a size-inclusive activewear brand called Secndnture.
In the shoe space, she designed her first-ever style in 2018, collaborating with Barneys New York on a white bootie with ombre detailing.
Speaking with FN about the boot at the time, Woods said she loved that it was a style “you can dress up or down.”
“I was thrilled to work with Barneys New York because I knew that whatever we came up with was going to be quality,” she told FN at the time. “I wanted to make something that was comfortable and wearable [but] a statement piece.”
Also in the fashion realm, Woods is signed by Wilhelmina as a plus-size model, having joined forces with the agency at age 18. In her modeling career, she’s worked with brands like Asos, Lane Bryant and Good American.
Jordyn Woods Does Head-to-Toe Tan in a Teddy Coat and Sneaker Boots
Jordyn Woods Debuts a New Hair Color in Metallic Gold Heels