K-Pop Fans Freak Out on Twitter Over a Fila & BTS Deal — Here’s What the Brand Is Saying

When photos surfaced of the BTS bandmates clad in coordinated Fila looks, Twitter began swirling with rumors of a deal between the K-pop group and the sneaker giant.

But fans who are eagerly awaiting BTS x Fila looks are going to be disappointed: A rep from the sportswear brand confirmed to FN today that no contract has been signed at this time.

The rumors were sparked after release of a series of images showing the seven BTS boys — RM, Jin, Suga, J-Hope, Jimin, V and Jungkook — clad in Fila apparel. Fans believed the photos were from a behind-the-scenes shoot for a Fila commercial.

BTS has worked with Puma for five years, rolling out a series of memorable marketing campaigns and signature product in partnership with the boy band. The most recent fruits of the BTS x Puma collaboration came in September 2018, when the South Korean group created a Puma Basket sneaker inspired by their signature style. The shoe retailed for $114 (unsurprisingly, given BTS’ massive international following) and sold out.

Puma x BTS Basket
A shot from the Puma x BTS Basket sneaker campaign.
CREDIT: Puma

Over the years, the BTS boys have shown off their fashion flair in a range of designer sneakers. Styles from Off-White x Nike, Balenciaga and Gucci have all appeared on the bandmates’ feet.

Flip through the gallery to see BTS’ awards show style through the years.

Watch the video below to see what dads think of the “dad” shoe trend.

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