In a major call to action, Marco Bizzarri, Gucci president and CEO, is urging his peers across different sectors to act quickly and accept the CEO Carbon Neutral Challenge.
The executive believes that time is of the essence to reduce greenhouse gas emissions and that actions should include companies’ supply chains. “I want to engage as many CEOs as possible, and not necessarily in the fashion industry,” Bizzarri told WWD.
In this regard, he is sending a letter today to challenge all business leaders by way of Gucci Equilibrium and the brand’s social media platforms. Bizzarri also is a featured speaker at Salesforce’s annual Dreamforce convention “in conversation with” Marc Benioff, founder of the CRM and tech firm, in San Francisco — with sustainability a central theme of their discussion.
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