A Look Inside The RealReal’s New Madison Avenue Store

The RealReal has expanded its brick-and-mortar presence with a second store in New York.

The location, which opened today, is the third for the luxury consignment e-tailer, following its other locations in downtown New York and L.A. The Madison Avenue store has a curated selection of shoes, women’s ready-to-wear, handbags, fine jewelry, watches and home goods.

The RealReal, flagship store, Madison Avenue
Inside The RealReal’s Madison Avenue Store.
CREDIT: Courtesy of The RealReal

“We’re growing our presence in New York to support the strong demand we’ve seen for both shopping and consigning since opening our Soho store a year and a half ago,” CEO Julie Wainwright said in a statement.

The Upper East Side store also has a luxury consignment office, making it the 10th of its kind.

“Before opening a store, we do a lot of research into understanding what the local customer consigns and purchases from us,” said Sasha Skoda, women’s category director. “We find that our Upper East Side customers are often collectors and shop for those incredibly special, one-of-a-kind luxury items.”

The RealReal, flagship store, Madison Avenue
The Luxury Consignment Office upstairs at the RealReal’s Madison Avenue location.
CREDIT: Courtesy of The RealReal

The Upper East Side location will also offer complimentary valuations for luxury items, including sneakers — a first for The RealReal’s New York stores. Customers will also be able to do consignment drop-offs at the store as well as schedule an appointment with a stylist who can curate pieces both in-store and online.

The RealReal, flagship store, Madison Avenue
The RealReal’s Madison Avenue store.
CREDIT: Courtesy of The RealReal
The RealReal, flagship store, Madison Avenue
The RealReal’s Madison Avenue store.
CREDIT: Courtesy of The RealReal

“Madison is our first store that gives equal weight to both consignment and shopping,” said Bianca Wendt, the creative director of The RealReal.  “We created more defined areas with different moods and varying degrees of privacy and community to support a space with expanded expert services and consignment.”

The RealReal, flagship store, Madison Avenue
The dressing room at The RealReal’s Madison Avenue location.
CREDIT: Courtesy of The RealReal

As the demand for luxury goods and e-commerce has skyrocketed, The RealReal has been coasting on success. There have been talks that the company will file an IPO in the near future.

The new uptown store is located at 870 Madison Ave. and is open Monday through Wednesday from 10 a.m. to 6 p.m., Thursday from 10 a.m. to 7 p.m., Friday and Saturday from 10 a.m. to 6 p.m and Sunday from 12-5 p.m. For more information, click here

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