×

Super Saturday Sets One-Day U.S. Sales Record of $34.4 Billion

Forget Black Friday and Cyber Monday. Super Saturday just made history, shattering single-day U.S. sales records. According to retail consulting and research firm Consumer Growth Partners, sales reached $34.4 billion, handily besting last year’s record of $31.9 billion. CGP had forecast $34 billion for the day, including both online and brick-and-mortar sales.

Super Saturday sales were 10% above Black Friday’s $31.2 billion total. Cyber Monday, meanwhile, netted $19.1 billion, while sales on Dec. 14 hit $28.1 billion.

“Paced by the ‘Big Four’ mega-retailers — Walmart, Amazon, Costco and Target — Super Saturday was boosted by the best traffic our team has seen in years,” said Craig Johnson, CGP’s president. “The spending momentum was so strong that even the long-ailing department stores had their best weekend of the season.”

Johnson said Saturday’s historic retail sales were driven in large part by a strong economy that’s seen higher levels of employment and wage growth, along with healthy household finances. Other contributors included a major promotional blitz from many retailers, favorable weather conditions that encouraged foot traffic and a late Hanukkah.

Watch on FN

Although transaction velocity spiked across most retail channels, off-price stores were the big winners. Footfall was still down at many malls across the country; however, conversion rates (the percentage of people who go to malls and make a purchase) increased, offsetting the weakness. CGP also found that women shopped in larger numbers than men and that spending on tech products displaced apparel.

As retailers close out the year on a high note, they still have a bit more time to boost their coffers. “The week between Christmas and New Year’s is now the third-biggest week of the season,” Johnson noted. “The question now is whether today’s stellar momentum leads to sustained economic growth into 2020 and beyond.”

Want more?

For Retailers, $42B in Returns Is the Downside of Doing Big Business This Holiday Season

Amazon to Deliver 3.5 Billion Packages in 2019, Becoming Formidable Rival to UPS, FedEx

The Biggest Shopping Day of the Holiday Season Hasn’t Even Happened Yet

Michael Atmore; Iris Apfel; Ron Fromm, Sponsored By FFCF

QVC Presents FFANY Shoes on Sale: The Sale Will Go On

In a year full of challenges, the footwear community has made sure that Shoes on Sale will thrive in 2020.
Learn More

Access exclusive content