With eco-consciousness top of mind for many consumers these days, Selfridges has found a path into the conversation via a new partnership with reseller Vestiaire Collective and its decade-old resale site, Vestiaire.
That partnership is taking the form of Vestiaire’s first permanent boutique inside Selfridges’ London flagship, which opened today.
For the rollout, 200 items are for sale, sourced especially for Selfridges, with apparel, accessories and vintage pieces among the offerings. Customers can also drop off items they wish to sell.
In addition to the brick-and-mortar space, shoppers can visit the Selfridges’ site to buy from an online Vestiaire edit.
Prior to launching the permanent boutique, Vestiaire Collective opened a two-week pop-up in Selfridges in October 2018.
While Selfridges has been working with Vestiaire for a while, given the current consumer emphasis on eco-friendly fashion and recycling, it’s not the only traditional retailer to partner with a re-commerce site in recent months. Macy’s and JCPenney both announced partnerships with ThredUp in August. Meanwhile, Neiman Marcus took a minority stake in online consignment market Fashionphile in April. Neiman’s shoppers can drop-off pre-owned pieces in-store, in exchange for a type of payment that can be used at the chain.
According to ThredUp’s 2019 Fashion Resale Market trend report, the resale market is worth $24 billion today and is expected to hit $51 billion by 2023. The resale sector has grown 21 times faster than traditional retail over the past three years, according to ThredUp data.
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