Aug. 15, 2019: Heritage athleticwear brand Champion’s brick-and-mortar footprint is expanding. The label will open its first store in Las Vegas on Aug. 24, the sixth retail specialty store Champion has opened since 2018. The door is located in the Fashion Show Mall and features elements to highlight its legacy, such as reclaimed basketball wood, as well as more contemporary elements, such as customization stations and graffiti wall art. When the store opens, the first 500 customers will receive a limited-edition canvas tote with art designed by graphic designer, illustrator and graffiti artist Spen1.
Aug. 15, 2019: Italian footwear brand Michele Lopriore is opening two additional locations in the U.S. A pop-up shop at 900 North Michigan Shops in Chicago is slated to launch in September, while its second flagship is set to open by March 2020 in the upcoming American Dream mall in East Rutherford, N.J. Currently, the company has a flagship in Miami’s Brickell City Center, plus two pop-ups in Miami’s Dadeland Mall and in the Westfield World Trade Center in New York City.
Aug. 12, 2019: Good Feet, a franchised retailer of arch supports, is preparing to open its newest Orlando, Fla., location this fall in the Towers of Waterford Lakes, across from the Waterford Lakes Town Center. It will join an existing location in the city in the Millenia Plaza, near the Mall at Millenia. The retailer also has stores throughout the United States and Puerto Rico, Canada and Korea.
Aug. 9, 2019: Running shoe chain Fleet Feet is moving into the Atlanta market later this year with the debut of a store in Peachtree City, Ga., the eighth location in the state. The 1,400-square-foot site will open within the The Avenue Peachtree City retail center at 230 City Circle. John Raveling, the operating partner of Fleet Feet’s Decatur, Ga., store will oversee operations. Raveling said he has plans to offer the brand’s medical referral services and Workplace Fit program to the community.
Aug. 7, 2019: Outdoor staple The North Face is opening another store in New York City. The company’s fresh 8,000-square-foot door, which opens Friday, sits in the trendy SoHo neighborhood, located at 584 Broadway. This location is the first to showcase the brand’s new retail strategy: creating experiences that are basecamps for exploration with hopes to form stronger bonds with consumers. Also, The North Face said the concept should make its retail stores feel more like what the brand represents and less like a place where transactions take place. The stores will be premium, long-lasting and sustainable, according to The North Face, which is a nod to its approach to product. The SoHo store will feature Forest Stewardship Council-certified reclaimed wood, steel, granite and low-VOC (volatile organic compounds) paints. Its heritage and values will be represented via a museumlike archive of athlete expeditions and classic products, and staff “guides” to help customers find gear for their next adventure. To celebrate the new store, The North Face will host a grand opening on Saturday featuring limited-edition custom duffel bags and more.
The brand confirmed that its other stores will be updated to align with this new concept, starting soon with its stores in Seattle and Cherry Hill, N.J., and then European locations in the fall. All its locations should have be outfitted in this concept, The North Face said, by the end of 2024.
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