Foot Locker Joins the List of Retailers Expanding in Airports

Foot Locker is expanding its brick-and-mortar presence in Singapore — by targeting travelers.

The New York-based company on Friday opened its fourth Singapore shop at the Jewel Changi Airport. The two-story space features dedicated areas for women’s and children’s apparel, with elevated in-store presentations and an increased focus on premium offerings.

Shoppers can cop styles from Nike, Puma, Adidas, Fila and more athletic wear brands, with a wide selection of Nike Air Max Plus sneakers and a celebration of basketball culture.

The Jewel store gives Foot Locker a great opportunity to engage and inspire youth culture within the local community,” said Tomas Petersson, vice president and general manager of Foot Locker Asia, in a release. “We designed a space that celebrates the city’s creative community and inspires Singapore’s sneaker enthusiasts.”

To connect to the local community, Foot Locker specially commissioned artwork for the shop made by Clogtwo, a visual anarchist based in the area.

Foot Locker is not the only retailer looking to target jet-setters. As department stores continue to struggle amid an evolving retail climate, luxury shops from brands like Christian Dior, Prada and Louis Vuitton have been opening up in airports. A report from Bain & Company showed a 7% increase in luxury sales in airports in 2018 — at the same time as department stores reported 4% losses.

Other sellers in the athletic space have also gotten in on the airport shop trend. Nike opened a store in Jewel Changi this week, opening a 10,700 square foot duplex location offering an extensive range of footwear and apparel.

Want more?

The Nike Air Force 1, Cortez and Blazer Are Getting Sustainable Earth Day Makeovers

Nike Pulls an Ad Campaign After Historians Raise Alarm Over Confederate Slogan

More From Our Brands

Access exclusive content