Fashion Companies Are Helping Communities Through GivingTuesday Campaigns

The holiday season continues to inspire many to give in a wide range of ways from donating goods and services to simply spending time with the less fortunate. To encourage reaching out to others, Tuesday, Dec. 3, marks GivingTuesday, an annual global generosity movement created in 2012 that encourages people around the world to give, collaborate and celebrate generosity.

GivingTuesday was founded by New York’s 92nd Street Y in partnership with the United Nations Foundation. In July, it was spun off as its own organization. The initiative runs 24 hours and begins at midnight local time.

Since its launch, the movement has raised over $1 billion in the U.S. alone. Among the retailers participating in this year’s event are Nordstrom, Charming Charlie, Toms, Anthropologie and Jet.com.

Nordstrom has announced its continued support of the cause by partnering with Children’s Miracle Network Hospitals, Big Brothers Big Sisters of America and Big Brothers Big Sisters of Canada, and the Good+Foundation. With the help of its customers and employees, Nordstrom has set a goal to raise more than $1 million for these organizations.

To further its fundraising efforts, Nordstrom has announced additional giving to these organizations beginning Dec. 3 through Dec. 31 through a range of in-store initiatives as well as online through Nordstrom.com/CMNH, NordstromRack.com/BBBS and Nordstrom.com/Good+.

Additionally, Nordstrom will host Santa Breakfasts in over 30 stores across the U.S. on select Saturdays in December to benefit its charity partners as a part of its holiday fundraising partnership and commitment to raise $1 million.

HSN and QVC are inviting their customers to make a donation to their favorite charity, and the television retailers will match up to 100% of donations that total up to $100,000. There is no minimum required. Simply visit QVC.com and HSN.com to make a donation throughout the day.

Beginning today through Dec. 12 at eBay.com/GivingTuesday, Anna Wintour, Kim Kardashian West, and other A-listers in fashion and footwear are teaming up for a special charity auction.

Consumers will be able to shop for good and bid on inventory donated by their favorite stars, including Kim Kardashian-West signed Yeezys, Magic Johnson signed Converse sneakers, USWNT star Alex Morgan-signed Nike Grip shoes, and Air Jordan IIIs signed by Anna Wintour.

All proceeds from the event will go to various charities including Tony Hawk Foundation, Malala Fund, MusiCares, the V Foundation for Cancer Research, among others.

Many retailers and brands, however, do not limit their charity work to one day a year. DSW opened its first-ever DSWGives Do Good pop-up dedicated to giving back this holiday season. The shop features a digital destination as part of a larger campaign encouraging people around the country to Do Good with DSWGives all season. A physical pop-up will be open Dec. 12 through Dec. 15 in New York at 498 Broome St.

Rack Room Shoehas raised over $1.65 million during its 2019 “Shoes That Fit” campaign. Every year, the retailer hosts a fundraising event during the back-to-school season. The program empowers customers to give back to their local communities by supplying children in need with new shoes.

Nurse Mates launched its fourth annual #GiveHeartsFor Kids campaign, devoting August and September to childhood cancer awareness. A portion of the proceeds from the purchase of two limited-edition sneakers benefitted St. Jude Children’s Research Hospital.

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