Marketing Plays: Ugg Unveils Fall Campaign Pairing Family Duos Like Luka Sabbat & Dad Clark

Oct. 9, 2019: Ugg has unveiled its new #UGGLIFE campaign for fall ’19. Pairing duos across generations who support, challenge and inspire one another, the new global campaign highlights relationships and the spirit that brings families together. “The world today can be complicated and difficult. To survive you need the love and support of your family. Whether it’s the family you’re born into or the family you create, it helps you grow and become the person you want to be. At Ugg, we have always believed that family is important, because without them where would you find the courage to be yourself?” said Andrea O’Donnell, president of fashion lifestyle at Ugg’s parent company, Deckers Brands. The campaign features model-mother Slick Woods and her son; musician and artist Kim Gordon and her daughter, artist and model Coco; actor Luka Sabbat and his creative director father Clark; model Paloma Elsesser and her sister Ama; actress Sasha Lane and her brother Sergio; and fashion designers Mike Eckhaus and Zoe Latta. Drawing inspiration from the brand’s Classic Short II, Classic Mini II and Neumel styles, the collection is composed of 13 signature and renewed styles seen through an evolutionary lens.

Oct. 4, 2019: For its fall ’19 campaign, Kurt Geiger is unveiling a cast of British stars as part of the theme “Characterful Style.” After debuting the series with actress Ella Balinska and musician Johnny Borrell, the brand has now introduced its newest ambassadors: singer Emeli Sandé and entrepreneur Jamal Edwards, founder of SBTV. Both are sporting the latest fall boots and accessories in the ads, and Sandé, in particular, channels a very hip uptown-Western look with green snake-print cowboy ankle boots paired with a faux-fur coat and Kurt Geiger’s large tweed Kensington bag. The singer explains: “You can express so much of yourself through what you’re wearing.”

Kurt Geiger
Emeli Sandé stars in a fall ’19 Kurt Geiger ad campaign.
CREDIT: Kurt Geiger

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