Geox Dragon Race Team Heads to Brooklyn for Final E-Prix Formula Race

Jay Penske, chairman and CEO of FN’s parent company, Penske Media Corp., may be making a pit stop in Brooklyn, N.Y., this weekend.

Geox Dragon, the racing team founded by Penske, will be doing some serious laps in its all-electric EV-3 race cars during the E-Prix Formula E race finale this weekend in Brooklyn’s Red Hook neighborhood. The team boasts Italian lifestyle brand Geox as its title sponsor for the 2018-2019 Formula E season.

The race, which uses electric cars exclusively, is a battle of 22 drivers and 11 teams over two races on July 13 and 14, along a roughly 1.5-mile track. The E-Prix Formula E event kicked off in Saudi Arabia in December 2018.

In the driver’s seat will be Maximilian “Max” Günther from Germany and José “Pechito” María López from Argentina. The Geox Dragon team has been wear-testing Geox’s breathable and performance-oriented technologies, which will eventually make their way into everyday products.

According to Penske, “As the only private team competing and building electric motors against the biggest names in the automotive industry, we work tirelessly for every advantage, optimizing both the human and mechanical components of our all-electric Penske EV-3 race cars. Geox has been a critical partner throughout this season, providing apparel and breathable technical footwear solutions for the entire team. At our home race in Brooklyn, we expect fierce competition on the track and an exciting weekend.”

Mario Polegato, Geox founder and chairman, noted, “We participate in all of the championship’s sustainability initiatives, but we also look beyond these recommendations, across the rest of our business and engage with our strategic allies to identify other opportunities to reduce our ecological footprint. For example, at our offices, we recycle and compost extensively in our cafeteria, have electric car charging posts in our parking areas and provide incentives for our staff to drive electric vehicles.”

Want more?

Geox Dragon Drivers on How Their Shoes Impact Performance at Formula E Races

Geox Dragon Racing Team Driver Max Günther Loves These Lightweight Shoes

Why Comfort Shoe Brands Are Finally Connecting With Wellness-Obsessed Millennials

Watch this video to hear the inside scoop from Steph Curry.

TOMS Sponsored By TOMS

Building Business to Improve Lives

TOMS discusses its approach to mental health awareness and female empowerment through impact initiatives in the footwear segment.
Learn More

Access exclusive content