Toms announced a licensing deal with Hasbro, Inc. today.
Through a three-year strategic agreement, the shoe company will create products — including shoes, apparel and eyewear — inspired by some of Hasbro’s most popular brands, like Candy Land, Monopoly, My Little Money, Transformers and Power Rangers.
“Toms is excited to announce our partnership with Hasbro, a classic brand that has touched many generations,” said Liza Doppelt, Toms’ vice president, global brand marketing, in a release.
“We’re thrilled to work with Toms to provide fans of all ages a new way to engage with the Hasbro brands they love,” added Casey Collins, Hasbro’s GM and senior vice president, entertainment and licensing. “We know that our fans will appreciate the quality and care that Toms takes in the development of each of its designs, and we can’t wait to see people everywhere wearing the Hasbro x Toms collaboration!”
The first wave of Hasbro x Toms products will be available for fall ’20. The collaboration will include footwear in women’s, men’s and kids’ sizing. Styles will sell on Toms.com and through select retail channels. For every pair of Hasbro x Toms shoes sold, a pair will be given to a child in need, adhering to the same one-for-one model Toms has followed since its inception.
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