For the season, the athletic giant has five new colorways of the aesthetically atypical sneaker — two for women and three for men. The model will be available in a Connected iteration, which works with Under Armour’s digital platforms, and ones without connectivity.
For women, the shoe will come in “Tile Blue/Graphite” and “Black/Tropical Tide” colorways. The men’s looks include “Overcast Gray/White,” “Black/White” and “Academy/White.”
The version without connectivity retails for $130, and the Connected styles are $140. They can be purchased via UA.com.
The most noticeable characteristic of the Under Armour Hovr Phantom that differs from other runners in the marketplace is its knit ankle collar, which the brand designed to give the sneaker a snug bootielike fit.
The shoe also boasts its latest Hovr plush and responsive cushioning system, a compression mesh Energy Web system for greater energy return, a quick-drying and breathable microthread upper and a 3-D molded midfoot panel.
Under Armour revealed its Hovr range of shoes, which includes the Phantom and the low-cut Sonic, in November and released its first pairs in February.
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