SeaVees is dipping into the kids’ shoes with a new “Peter Rabbit”-inspired sneaker, just in time for the animated film’s release in theaters today.
The children’s shoe range launches on Feb. 14 with a limited-edition capsule collection inspired by the comedy. Three styles will be offered with Liberty of London prints that nod Beatrix Potter’s classic children’s tale. The shoes will retail for $48 and will be sold on SeaVees.com and Zappos.com.
Along with the whimsical line, the California-based sneaker company — established in 1964 — will release pint-sized versions of adult styles in its classic silhouettes: the Baja slip-on, the Legend sneaker and the Monterey sneaker. The sneakers come in three colorways (a mix of bleach, red, true navy, pale pink and pacific blue) and will be available for $42 on the brand’s website.
In addition to teaming up for the “Peter Rabbit” print sneakers, SeaVees has another collaboration coming down the pipeline. SeaVees is creating a poppy-print girls’ shoe for J. Crew — a brand it has partnered with on the past. The collaborative shoes will begin selling this spring for $48, exclusively on J. Crew’s website and in J. Crew stores.
“We’ve been asked for years to consider a kids’ collection,” SeaVees CEO and chief creative designer Steven Tiller said in a statement. “When the opportunity to partner with Sony Pictures and Liberty of London on an exclusive ‘Peter Rabbit’ collaboration coincided with a request from our longtime partner J. Crew to work on a Crewcuts project, we couldn’t ignore the pleas any longer.”
“Peter Rabbit” features the voices of James Corden, Daisy Ridley, Margot Robbie and Sia.
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