Allbirds has taken the sneaker industry by storm since its launch two years ago. It’s no wonder the sustainability-focused footwear startup is now partnering with Nordstrom on a concept pop-up.
Starting Friday through May 20, Pop-In@Nordstrom Welcomes Allbirds will showcase five exclusive colors beyond the brand’s full range of men and women’s styles.
A selection of three silhouettes, the Runner, Lounger and Skipper, will be offered in Allbirds’ cult-favorite wool collection fabric, along with the newly launched Tree collection material made of a textile spun from eucalyptus fiber. Each pair retails for $95.
Olivia Kim, VP of creative projects at Nordstrom, said: “The Allbirds aesthetic is simple, clean and pure, with a focus on materials and sustainability. There is something for everyone.”
“I love the creative opportunity to take a simple collection and design a physical space around it that makes the shoes feel exciting to the customer whether they are being introduced to the brand for the very first time or seeing it again in a fresh new setting. We are excited to tell the Allbirds story in a new way through Pop-In@Nordstrom.”
Allbirds co-founders Joey Zwillinger and Tim Brown said in a joint statement that some people “probably look[ed] at us a bit funny” when they launched wool shoes two years ago, but now the brand’s growth proves that’s not the case anymore.
“We are thrilled to partner with Olivia Kim and her great team at Nordstrom. Olivia has added a wonderful touch to the collection and the curated space that embodies Allbirds’ vision, and we are thrilled to offer this to a new group of customers.”
You can check out what Allbirds has to offer at nine Nordstrom locations, from Los Angeles to Toronto. You can also shop online at Nordstrom.com/pop.
See more images from the collection.
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