British brand Vivobarefoot recently launched an artisanal collection: the Soul of Africa Ababa shoes.
Created in collaboration with Akaso, a co-creation brand that brings together African and Belgian artists, the footwear is “Proudly Made in Africa”-certified; that certification signifies that they are ethically sourced and of high quality.
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A B A B A Designed in collaboration with @SoulofAfricaShoes and @A_KA_SO. The new design project was co-created with the Kara body painting artists from the Ethiopian Omo Valley. Discover the 'Swipe' print in the USA and the 'Birdie' print in the UK/EU. Each pair of ABABA shoes is hand-made in Ethiopia at a newly-launched factory near Addis Ababa, working to share the art of shoemaking and create new opportunities for employment. Profits from the sale of every pair are used to support inspiring local projects by the Soul of Africa Trust. #Livebarefoot #Vivobarefoot #SustainableFashion
Soul of Africa was founded in 2003 by Lance Clark of Clarks shoes and has since gone on to generate more than $2 million in wages for African workers and enabled access to education for nearly 18,000 children.
Sourced from Africa, these new shoes help create jobs and community aid with their production and profits.
The shoes’ designs were inspired by the Kara tribe of Ethiopia and their unique and traditional body painting that uses skin as the canvas and materials of the earth as the paint.
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Six Kara body painting artists and two Akaso designers came together to create the line, featuring elements of traditional style of art from the Kara tribe.
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