Breast Cancer Awareness Month starts today, with a range of retailers creating special campaigns to raise awareness around the cause and funds for research initiatives.
From brand new sneaker launches to tried and true charitable styles, these shoe brands are doing their part this year to help find a cure.
Crocs has partnered with the Susan G. Comen foundation on a limited-edition collection, including a revamped version of the Classic Clog and shoe charm featuring Susan G. Comen’s iconic pink Running Ribbon logo. Today through Nov. 2, Crocs will donate $3 for each pair of Komen-licensed Classic Clogs sold and 25 cent for every Komen-licensed Jibbitz charm sold, with a minimum donation of $50,000. Both items will be available at Crocs.com and in select stores nationwide.
Also working with the the Susan G. Comen foundation, New Balance has a line of breast cancer awareness apparel and shoes that can be shopped year-round. Called Lace up for the Cause, the selection includes a range of running, training and cleat styles for men and women adorned with pink. Five percent of the sale of each product will be contributed to the foundation, with a guaranteed minimum donation of $500,000.
This year, Saucony is supporting breast cancer with a limited edition “Unity” iteration of the Kinvara 9 running shoe. Twenty percent of the proceeds from the sale of the shoe will go to the Dr. Susan Love Research Foundation towards research into the causes and treatment of breast cancer. Retailing for $120, the Unity sneaker is available in men’s and women’s sizes and will be shoppable on Saucony.com as long as supplies last until the end of October.
The Walking Company
Kicking off its eighth annual Walking for Hope campaign, The Walking Company is back this year with its Pink Ribbon Collection to help find a cure for breast cancer. The retailer plans to donate a portion of the proceeds from the purchase of all ABEO shoes and accessories on its site and in stores to charities involved in cancer research, prevention, detection and treatment. Since 2011, the brand has donated over $875,000 to the City of Hope and a range of other health-related charities.
Mizuno has teamed up wth Fleet Feet to raise money for breast cancer research with the new BCRF Waveknit R2. For every pair of shoes sold at Fleet Feet stores and Mizuno.com, the “Project Zero” duo will donate $10 to the Breast Cancer Research Foundation. The style, which comes in a blue version for men and pink version for women, features a sleek sock-like upper, large crash pad for a softer landing and retails for $130.
In honor of the special month, San Antonio-based label SAS shoes has released two of its most popular footwear styles in pink: the sporty Pampa sandal and athleisure-inspired Marnie sneaker. The retailer will be donating $15,000 to the American Cancer Society through an interactive social media campaign.
Durango is continuing its Pink Ribbon Lady boot campaign this year, with a percentage of the sales from the boot being donated to the Stephanie Spielman Fund for Breast Cancer Research. The Ohio-based label will donate up to $35,000 annually to the charities.
The Breast Cancer Research Foundation will also be the recipient of Sam Edelman’s charity fundraiser. Twenty percent of proceeds from the pink Tinsley boot bought at Samedelman.com or in stores will benefit the foundation in the month of October.
OOFOS, a brand specializing in recovery footwear, will be donating three percent of sales from all shoes on its website to breast cancer research year-round. The retailer will also donate $10 for every pair sold from its Project Pink collection, which features a range of pink-accented clog and sandals for men and women.
FitFlop has joined forces with QVC’s FFANY Shoes on Sale — the footwear industry’s largest fundraising event that’s raised over $53 million for cancer research over the past 24 years — to create the UberKnit Slip-on sneaker. The style will retail on QVC.com for half the manufacturer’s suggested price of $100, with a minimum of 80 percent of that purchase price donated to leading breast cancer research and education institutions like the Breast Cancer Research Foundation, Dana-Farber Cancer Institute and more.
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