The Prada Show Maxed Out on Air-Injected Technology

We can’t vouch for the soles of her spring ‘19 sneakers, but yesterday in Milan, Miuccia Prada had pumped some serious air into her seating.

While guests at the previous day’s Marni show took their places on a sea of bouncy green and black Swiss balls — very good for the posture, as it goes — Prada invitees were seated upon transparent inflatable cubes. Arranged with Cartesian precision, each was placed on its own square with grid coordinates of latitude and longitude stamped on the concrete floor beneath.

You know where you are with Prada — for the 10-minute show duration, at any rate.

Said stools were a re-edition of a cult 1960s version made by Danish designer Verner Panton. According to the show notes, they created the sensation of “floating on air.” In reality, they didn’t, but they were certainly comfy and strangely reminiscent of the bubbles on Nike’s Air Max 97.

Footwear was commercial and wearable, which may sound like a tautology until you consider the space rocket sneakers of spring ’18. But it certainly covered all bases, tapping into major shoe trends, from sporty to classic.

On the sneaker front, there were minimal knits, retro nylon runners and a handful of chunkier styles with sculpted soles. Elsewhere, for the more preppy customer, there were deck shoes with bicolor accents plus classic ’90s loafers spiced up with colored tabs. (Dadcore with a kick.)

Last season marked a return to the nylon basics with which the brand enjoyed success in its ’90s heyday. This dialed-down strategy has evidently paid dividends and seems set to continue.

Now you know where you’ll be for fall as well.

Click through the gallery to see the full collection.

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