Christian Louboutin Officially Enters the Sneaker Market With New Line of Performance Kicks

Christian Louboutin has entered the performance sneaker market with a new line of kicks called “Run Loubi Run.”

Built for speed, there are neoprene sock-style uppers while technical foams in the soles allow for maximum cushioning. But these aren’t just sneakers — these are Louboutin sneakers, so there’s an abundance of Loubi Tag graffiti prints. As for the neoprene socks, they come punctured with the brand’s signature spikes.

Sneaker, grafitti, Louboutin, white sneaker
Shoes from Louboutin’s spring ’19 presentation.
CREDIT: Courtesy of Louboutin

Last night in Paris, the designer proved the shoes weren’t just for show. He put them though their paces with a high-octane dance performance in L’Oratoire du Louvre starring French actor Kevin Mischel. The self-taught street dancer is soon to appear in “Break,” a movie about urban dance by Marc Fouchard.

As a teenager, Louboutin worked as an assistant at a Paris cabaret, the Folies Bergère, so the dance element — albeit a more contemporary one with the odd head-spin thrown in — was a no-brainer. Following the performance, FN headed off to the nearby showroom with a celebrity squad of new-gen devotees like Christian Combs and Quincy Brown for a private preview of the full spring ’19 collection.

Keeping with the urban spirit, slip-ons and high tops (plus new city espadrilles complete with Louboutin crests) came daubed in ’80s spray can graffiti prints. A suitably blinged-up evolution of last season’s “Loubi Trash” concept saw the Louis hightop done in scrunched gold foiling encased beneath a layer of PVC.

Louboutin, sneaker, gold sneaker, high top, spring 19
Shoes from Louboutin’s spring ’19 presentation.
CREDIT: Courtesy of Louboutin

This regal vibe segued into a Royal Navy story with highlights including skater shoes embroidered with rearing chargers and slippers bearing colorful rosettes straight out of the winners’ enclosure. Tailoring-inspired details of English flannel and French wool came collaged onto oxford lace-ups, while new Chelsea boots had the look of jewelry with the application of intricate Milanese webbing to the heels.

The most beautiful shoes in the collection were black velvet dress slippers, with each foot depicting a gold embroidered lion’s paw. They proved that Christian Louboutin is officially king of the urban jungle.

Quincy Brown’s take? “It’s a new way of showing kinsmanship. Normally you just get the lion’s head. I like it,” he said.

Christian King Combs, Quincy Brown, Louboutin
Christian King Combs (L) and Quincy Brown at the Louboutin spring ’19 presentation.
CREDIT: Courtesy of Louboutin

Click through the gallery to see the full collection.

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