Celebrities made their mark on the shoe industry in 2018. From quick collaborations to long-term deals, see which partnerships were the most noteworthy.
Kylie Jenner x Adidas
Kylie Jenner joined the Adidas team in August, and her first line of business was to promote the ’90s-inspired Falcon sneaker. The makeup mogul starred in the fall ’18 ad campaign for the new women’s silhouette and continues to rep the brand on social media.
Cardi B x Reebok
The partnership between the heritage sneaker brand and the wildly popular rapper was announced in November. The deal sees Cardi B promoting the ’90s throwback Aztrek sneaker as well as Reebok apparel.
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The Rock x Under Armour
Since they teamed up in 2016, Dwayne “The Rock” Johnson has collaborated on several colorways of Under Armour’s Delta training sneaker. In May, the brand finally launched his signature shoe, the Project Rock 1, which has been released in multiple color schemes throughout the year. Its first drop sold out in 30 minutes.
Selena Gomez x Puma
Selena Gomez’s first collection with Puma launched this month and included a brand-new Puma sneaker silhouette called the SG Runner. While her line comprises athleisure and training gear, Gomez wanted to make sure the collection was empowering. The word “strength” appears on every piece of the assortment.
Kendrick Lamar x Nike
Kendrick Lamar released his first Nike sneakers in January, featuring embroidery inspired by his “Damn” album. They quickly sold out and even resold for five times their original price. The rapper’s popular “House Shoes” Cortez Slip dropped in October, and the Cortez Kenny 3 landed in May.
Post Malone x Crocs
The rapper collaborated with Crocs on two limited-edition clog styles, and both sold out in 10 minutes. Even Madonna wanted a pair.
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