Toms Teams Up With Young Poets to Create & Deliver 55,000 Copies of a Magazine Promoting Peace

A group of young poets gathered inside Toms’ showroom last week for a night of discussion, celebration and performance. The ambassadors, part of a Los Angeles youth poetry and storytelling organization, Get Lit, were preparing for Peace Day at ​the United Nations 73r​d General Assembly where they performed on Monday.

Veronika Shulman, Project co-lead and editor, said, “By speaking our truth to world leaders, we hope to illuminate how art and policy can intertwine to change perceptions and move the world toward equity, justice, and peace.”

Toms has been a major advocate for youth changemakers, and the company teamed up with Get Lit with the mission of creating a more peaceful world while also lending its hand in the global movement that is “United Voices of Peace.”

In this unique collaboration, the Get Lit ambassadors and Toms worked together to create the “United Voices for Peace” Zine, which features original anthems and manifestos from the poets that reflect their vision of a better tomorrow.

Toms Get Lit Poets
The Toms x Get Lit Zine created in celebration of the United Nations’ International Day of Peace
CREDIT: Courtesy of Toms

Ahead of their United Nations appearance, a few poets performed their words inside Toms headquarters in New York and FN was on the scene.

“In the hands of humanity may we be matchsticks,” read youth poet Mila Cuda, “Vocal cords for wicks. We burn to be heard, worthy and worldly.” Her poem can be found in the Zine with 12 others.

Toms Get Lit Poets
Get Lit poet at the Toms showroom in New York.
CREDIT: Courtesy of Toms

Both Toms and Get Lit plan to distribute 55,000 physical copies of this zine nationwide while also implementing a peace curriculum that will be taught in over 10 countries to 20,000 youth in 2018 and 2019​.

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