Kering Partners with Michelle Obama for French Leg of Book Tour

Kering is partnering with Michelle Obama for the French portion of her tour promoting the blockbuster memoir “Becoming.”

“I am extremely proud to provide partnership support for Michelle Obama’s Paris appearance, as an illustration of the core values and beliefs we share in common,” said François-Henri Pinault, Kering chairman and chief executive officer.

The luxury giant will invite 250 female students to listen to the former first lady speak on Dec. 5 at the Seine Musicale, a venue on the western outskirts of Paris. Her memoir will be published in French by Editions Fayard.

Referring to Obama as “a great figure of women’s empowerment,” Kering said in a statement that its partnership in the event illustrates its focus on women’s empowerment and gender equality, which it places “at the heart of its commitments.”

The luxury giant, which includes fashion labels Gucci and Balenciaga in its stable of brands alongside high fashion jeweler Boucheron and watchmaker Ulysse Nardin, has included efforts to promote gender equality in its human resources policies and sponsors events related to cinema through its Women in Motion program. At a recent Kering-sponsored talk, which Pinault attended, actress Jane Fonda discussed how she became involved in social activism.

The Kering Foundation concentrates its efforts on various initiatives aimed at fighting violence against women, such as offering awards to social entrepreneurs focused on the issue and launching a campaign against cyberbullying.

This story was reported by WWD and originally appeared on WWD.com.

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