Khloé Kardashian celebrated her baby shower this weekend, but the reality star’s extravagantly pink party is making headlines for an unexpected reason — its sponsor.
In a post she shared on Instagram, the future mom revealed that Amazon — specifically the Amazon Baby Registry — bankrolled the event at the Hotel Bel-Air in Los Angeles, which saw a plethora of balloons, floral arrangements and animal-inspired decor that mimicked sister Kim Kardashian’s cherry blossom-themed baby shower in November. She added the #ad hashtag in her caption, thanking the retail giant for arranging the bash for her and boyfriend Tristan Thompson’s soon-to-arrive baby girl.
Khloe Kardashian’s party marked Amazon’s latest push toward retail dominion. The retailer aims to capitalize on the infant and toddler markets at a time when major toy retailer Toys “R” Us Inc. is struggling following its bankruptcy last fall.
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Data from Statista compiled in 2016 revealed that Americans buy most of their toys and baby products from Amazon — at least when they’re shopping online. Amazon racked up an estimated $2.16 billion in annual digital sales, while Walmart came in at $1.29 billion, Toys “R” Us at $912 million and Target at $249 million.
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