Three galleried floors of the hottest labels you can think of (Racil, Isa Aften and Ganni, for starters) set around a secret cobbled courtyard. Yes, that’s a pretty good reason to scope out the new The Shop at Bluebird concept store in London’s Covent Garden.
Now factor in that this historic former carriage house (basically a garage for the sort of horse-drawn carriage that drove Meghan Markle and Prince Harry around Windsor after their wedding) has a brow bar and perfume gallery with a roof terrace restaurant opening imminently.
But back to that all important merch. The lady responsible is buying director Claire Miles, whose eclectic background takes in both retail and e-tail – from a customer facing concession manager role at Topshop to head of womenswear at Asos. She knows her customer and is well-aware that they’re craving constant newness, so she has set aside a large space at the store’s entrance for revolving pop-ups and exclusive launches. “It’s about showing our new audience what we do best,” she told FN.
On Monday she is launching this exclusive collaboration with cult Berlin-based label, Aeyde and cool-girl blogger about town Lucy Williams.
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Miles has also shared her key seasonal shoe buys for Bluebird’s recent launch:
ATP (ALL TOMORROW’S PARTIES)
“My new summer favorite sandal. These simple metallic mules are perfect for everyday.”
“These Alexander Birman heels ooze sex appeal in a sophisticatedly chic way, I love that this classic style now comes in emerald green.”
“There is a new shape for spring that comes in leopard which is really on trend at the moment. Golden Goose is our top-performing sneaker brand.”
“These espadrilles are a holiday must. I love the cherry-red ones. They really bring a touch of color to my travel wardrobe.”