J. Crew and Gola Team Up to Craft a Cool Collection That Reimagines Classics

Americana retailer J. Crew is once again stepping out of the box, this time for a follow-up fall collaboration with British heritage sportswear brand Gola Classics.

The collection, consisting of four women’s styles, will launch in two parts. The first releases today, with a second series set to be delivered in early October. They will be sold in J. Crew stores and online.

The collection consists of the shoe brand’s iconic styles in exclusive colors, an evolution of the debut collection that launched in February. A quartet of sneakers is infused with polka dots and metallics, hinting at J. Crew’s fall collection.

The Mark Cox trainer, part of the brand’s repertoire since the 1970s, has been reenvisioned in rose gold, followed by a version in navy for October delivery. Another Gola classic, the Coaster, is available now in a high-top polka dot–print version, to be followed in October by a version in off-white with metallic gold, rose and red splashes.

The Mark Cox trainer retails for $65, the Coaster High for $68. Both will be available in US sizes 6 to 10.

The collection marks the next generation in Gola’s collaborations with partners, which have included Millerain, Engineered Garments, Grahame Fowler Original, Slightly Alabama and Liberty London.

Gola launched in 1905 in a small factory in England, evolving into a leading sportswear brand in the 1960s and 1970s. In the early 2000s, it was relaunched in the UK as a retro sports fashion brand.

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