Puma is getting ready to release yet another new collaboration with the trendy Spanish children’s wear label Tinycottons — and this time, London is calling.
Following a beachy offering for spring ’18, the two brands dreamt up an adorably quirky capsule of sneakers and apparel inspired by the sights, smells and tastes of a London street market. All of the fashion goodies will be available on Puma.com and Tinycottons.com, as well as at global retailers, beginning on August 15.
The sneaker lineup includes three key styles, each offered in multiple colors and in both baby and big-kid sizes. The Puma x Tinycottons Basket Platform model is an homage to one of London’s most popular treats, fish and chips. The lace-up design features a thyme-green leather upper, speckled rubber outsole, gingham-print collar lining and two detachable Velcro badges that say, “Fish & Chips” and “Crispy Crisps.” The badges can be affixed to the shoe’s iconic formstrip logo.
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The Basket Platform is also offered in dark cocoa, with a bright orange formstrip, a gingham-print collar lining and cherry badges. The cherry and fish-and-chips themes are carried over to two classic suede styles, each with a monochromatic palette and allover prints.
The final sneaker style is the retro-influenced Roma jogger, which showcases a nylon upper and a nubby suede formstrip and accents, giving it textural interest. The shoe is available in gold/green and birch white/mandarin orange color schemes.
Puma is serving up a selection of T-shirts and sporty two-piece tracksuits decorated with icons such as cherries and “energy snacks” to go with the market-inspired kicks. There are also two cozy sherpa pieces exclusively for babies: a hoodie with a kangaroo pocket and coordinating pants in both birch and mustard versions. Rounding out the collection are two stylish backpacks, each with a roomy front pocket and mesh side pockets to hold a water bottle or snack.
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