Supreme has reached peak ubiquity.
The cult-favorite brand has seen its name plastered on everything from athleisure-style streetwear to motorcycle helmets and red clay bricks. The same logomania strategy also goes for its designer partnerships; Supreme has launched limited-edition collaborations with Louis Vuitton, The North Face and Nike — all of which manage to garner massive buzz from loyal hypebeasts.
Now, the brand is seeing some of its rare and exclusive pieces sell at a Paris auction called “C.R.E.A.M.” — or Cash Rules Everything Around Me — named after the Wu-Tang Clan single. According to French auction house Artcurial, which sold the items both at its headquarters and on the website, the auction was able to rake in a total of 847,751 euros, or just shy of $1 million in sales at the time of reporting.
Among the standout pieces were a Louis Vuitton x Supreme trunk that sold for 88,400 euros, a pair of boxing gloves c/o Everlast that went for 8,450 euros and even an acrylic sign that fetched a shocking 54,600 euros.
Along with jackets, skateboard decks and other accessories, Supreme’s coveted shoe collaborations also shared the spotlight. The brand’s 2008 Nike x Kaws Air Force 1 Lo sneakers nabbed 3,900 euros ($4,653); the 2006 Nike x Undefeated L.A. Air Force 1 Lo “Entourage George” shoes took in 2,600 euros ($3,102); the 2007 Nike SB What the Dunk Lo kicks also brought in 2,600 euros; and the 2002 Nike SB x Diamond Supply Co Tiffany Dunk Lo sneakers got 1,170 euros ($1,396).
The auction also featured items that were not from the brand, including a vinyl sculpture by street artist Kaws and a framed print by collagist Barbara Kruger.
In 1994, when Wu-Tang’s “C.R.E.A.M.” hit the radio, Supreme was a single store at 274 Lafayette Street, run by founder James Jebbia. The brand has since gained international attention, with stores in New York City, Los Angeles, Japan, London and Paris.
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