Swarovski Collaborates With Motion Picture Academy on Women-Empowerment Initiatives

In an effort to support women filmmakers, the Academy of Motion Picture Arts and Sciences has partnered with E! Entertainment and Swarovski on the launch of Action: The Academy Women’s Initiative. It will include a number of events aimed at bringing female filmmakers together.

With the support of Swarovski, a key multiyear global partner in this initiative, there will be a Women of the Academy Lunch on Oct. 15 in London, featuring the presentation of an Academy Gold Fellowship to a U.K.-based filmmaker, and a Women’s Lunch on Oct. 30 in Los Angeles.

The L.A. event, also supported by E! Entertainment, features an onstage conversation with Emmy Award-winning writer, actor, producer and creator Lena Waithe and breakout comedian Hannah Gadsby. Officials at this event will also announce the winner of the second Academy Gold Fellowship for Women and the launch of the Academy Directory, a tool for Academy members to connect and grow their community.

“Swarovski is committed to empowering women and to providing emerging creative talent with the support it needs to develop and thrive. We are delighted to support the 2018 Gold Fellowship for Women — we look forward to unveiling the winners in the UK and US, and to watching these young female filmmakers share their work with the world,” Nadja Swarovski said in a statement.

Swarovski, which was founded in 1895 by Daniel Swarovski, is known for its many shoe collaborations. The brand is often tapped to add a touch of bling to footwear. Recently, the Austrian crystal company linked up with British athletic brand Gola and collaborated on the $400 Nike Air Max ’97 “Silver Bullet,” which sold out almost instantly after dropping for spring ’17.

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