For Concepts creative director Deon Point, his longtime dream of collaborating with Boston Celtics point guard Kyrie Irving has become a reality, and the inspiration behind this upcoming Nike Kyrie 5 collab may surprise you.
The Concepts x Nike Kyrie 5 “Ikhet” stems from the design of the ancient Egyptian pyramids and the Eye of Ra — a symbol of protection, royal power and good health — tattooed on Irving’s hand. The sneakers capture the essence of the pyramids sporting a sandy beige knit upper with hints of vibrant red — a favored color of ancient Egypt — on the tongue. The attention to detail extends to the Swoosh branding embossed with a diamondlike design. The Eye of Ra and stylized ram’s horns, a recurrent symbol of strength and creativity in ancient Egypt, appear on the heel counters with a contrasting sole in purple, representing the color of sunset seen against the pyramids.
While exploring the history of the ancient pyramids, Point learned some interesting facts about the sacred monuments. “They still can’t figure how [each pyramid] stuck together, but it’s some of the strongest stuff ever made. I learned that the limestone glowing in the sun made the pyramids glow brighter than a diamond. And one thing that really got me: There was a 20-ton door on one of the pyramids that was so precise, you can’t squeeze a credit card through the seams — but it can be opened with one hand,” Point said in a statement.
The Celtics superstar calls the designers of the shoe “unbelievable creatives. What I love is that Concepts has always identified specific cultural touch points and pushed things that make them their own.”
The Concepts x Nike Kyrie 5 “Ikhet” will officially launch at select Nike Basketball retailers on Dec. 26.
Since opening its door in 1996, the Cambridge, Mass.-based sneaker boutique has been widely recognized in the sneaker community for some of its one-of-a-kind Nike SB designs, most notably the “Lobster” Dunk Low.
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