Merrell’s New Bare Steps Collection Helps Toddlers Master Walking

Wolverine Worldwide’s kids’ division has been busy. On the heels of the launch of a toddler collection under its Hush Puppies brand, the Waltham, Mass.-based company has announced a new offering from outdoor label Merrell.

Designed to promote healthy foot development for early walkers, the new Bare Steps line features shoes designed to mimic the natural shape of a child’s foot, enabling better traction. Merrell’s M Select Grip rubber outsole multidirectional grooves on the soles provide greater flexibility as well as a barefoot feel, while a wider toe box gives little feet more room to grow.

merrell-kids-shoes
A raspberry-colored midcut boot for girls.
CREDIT: Courtesy of brand
merrell-kids-shoes
A sporty sneaker style for girls.
CREDIT: Courtesy of brand

Even better: The shoes are eco-friendly, made with a minimum of 45 percent recycled materials. Styles for boys and girls include a boot and casual sneaker, available in sizes 4 to 10 and in both medium and wide widths.

“In designing the Bare Steps collection, we focused on creating a shoe specifically for tiny explorers that provides superior support and comfort regardless of where their growing feet take them,” said Bornie Del Priore, president of Wolverine Worldwide’s Kids Group. “The design mirrors the natural shape of a child’s foot while offering stable traction and wiggle room for toes. For the styling of these shoes, we took inspiration straight from adventures on the trail.”

merrell-kids-shoes
A Velcro strap boot for boys.
CREDIT: Courtesy of brand
merrell-kids-shoes
A boys’ sneaker detailed with a fun graphic print.
CREDIT: Courtesy of brand

Priced at $50 a pair, the Bare Steps line is available on Merrell’s website and at selected retailers nationwide.

Want more?

Hush Puppies Debuts New Paw-Flex Technology for Toddlers

SG CEO Matt Feiner on Why Kids’ Licensing Is Tougher Than Ever

This Sandal Line Lets You Create Dozens of Custom Styles for Kids

More From Our Brands

Access exclusive content