For one week each season, NFL stars wear custom cleats as part of the league’s My Cause, My Cleats initiative to promote a charity of their choice. This year, Los Angeles Rams star Todd Gurley is teaming up with Pizza Hut on a look that promotes childhood reading.
Gurley’s Nike cleats during his Dec. 16 home game against the Philadelphia Eagles promotes “The Magician’s Hat,” written by fellow NFL star, Malcolm Mitchell. The red, white and blue cleats will also feature the logo of Pizza Hut partner First Book, which aims to create equal access to quality education for children in need.
“In our first year as the official pizza sponsor of the NFL, we have a powerful opportunity to work with the league, its teams and players to do even more to support childhood literacy — a cause Pizza Hut has championed for more than three decades,” Pizza Hut U.S. chief brand officer Marianne Radley said in a statement.
Radley said that “[Gurley’s] passion for literacy will not only inspire young readers but will also help drive awareness for this critical social issue we’re hoping to improve.”
Pizza Hut also announced it is extending its relationship with Seattle Seahawks wide receiver Tyler Lockett, who has worked with Book It! this year, the food chain’s program that encourages kids to read. Lockett and the Seahawks, according to Pizza Hut, will host a special reading event in Seattle to inspire young readers.
The company said that from today through Dec. 31 it will offer the First Book Bundle at participating stores that support childhood literacy. Each purchase of the Pizza Hut combo including two large three-topping pizzas and breadsticks will include a $1 donation.
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