Selena Gomez is back at it with Puma to help introduce another new sneaker this summer: the Defy.
Adored by millions of fans across the globe, the singer, actress and social media powerhouse is one of Puma’s biggest ambassadors. She brings her value to the brand once again to promote the latest stylish women’s sneaker. Hailed by the brand as the “ultimate inspiration for daring women” and the muse behind the shoe’s design, Gomez models the Defy while also wearing a sizzling Puma workout outfit in the campaign’s promotional images.
The shoe itself is an amalgamation of a sporty performance trainer and a casual design inspired by the current chunky sneaker trend. The upper is constructed of a performance knit material that offers a sleek, lightweight fit, with triangular TPU reinforcement at the base for extra support and a bit of flair. The training shoe-inspired upper sits atop a platform sole (which seems to take inspiration from Rihanna’s Puma Creeper line) to add the casual aesthetic.
Speaking about the new sneaker and its defiant theme, Gomez had this to say: “To defy is to be brave. It’s about pushing the envelope and not obeying any expectations placed on you by society. Puma has captured this feeling perfectly with the new Defy training shoe. I remind myself daily about the importance of defying the outside noise and being true to myself.”
Beginning today, the Puma Defy is available online at select retailers.