With the World Cup approaching, Nike is set to release its latest collaboration with Off-White leader Virgil Abloh. The result is a line that both celebrates Abloh’s love of soccer and allows him to deliver his perspective on the sport.
“The great thing about the vocabulary and history of football [soccer] is that aesthetically it has its own look. I was always inspired by the way European teams have a sponsor printed over the chest,” Abloh said in a statement. “When I was working on this collection, I wanted to celebrate the different variants of typography.”
His Nike x Off-White collection, the Football, Mon Amour, allowed Abloh to recall memories of his youth, which include listening to hip-hop on his way to high school soccer matches, according to the Swoosh. It also gave him the opportunity to blend his interest in lifestyle and sport branding, Nike said.
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The sneaker in the lineup is the Nike Flyknit Zoom Fly, which Nike said relates back to Abloh’s iteration of the Mercurial soccer boot.
“I wanted to communicate where a player strikes the ball. So I put dots on the boot; if you’re going to strike the ball, your foot-eye coordination is basically the only variance of chance,” Abloh said in a statement. “That’s what the collection started with, these running shoes that mimic…your actual boot on the pitch so that you start subconsciously training all the time. Then I just applied that aesthetic from the bottom up.”
Aside from the sneakers, the collection features apparel such as soccer jerseys.
Abloh’s Nike x Off-White Football, Mon Amour line, with two Flyknit Zoom Fly colorways, arrives in stores on June 14.
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Virgil Abloh Combines Soccer and Running Shoes for Off-White x Nike Zoom Fly Mercurial Flyknit