Nike’s New Skate Shoe Collab Takes Inspiration From Lotto Scratch-Offs

Nike’s latest skate collab, a SB Dunk High with Premier, will appeal to those with a love for scratch-off lotto tickets and sneakers.

Arriving via SNKRS on Saturday is the Nike x Premier SB Dunk High, which the Grand Rapids, Michigan, skate shop designed with lottery scratchers in mind. The kicks drop at 10 a.m. ET and will retail for $110.

Nike Premier SB Dunk High
A look at the Nike x Premier SB Dunk High with the “winning” graphic under the Swoosh.
CREDIT: Nike

The style boasts a vachetta tan and white upper, a white midsole and a clear gold outsole with gold speckles. And also on the upper, the words “Win Some, Lose Some” appear under the lace flaps in gold foil. The sneakers feature Premier branding on the tongue and insoles.

However, the prize of these shoes is underneath the Swoosh branding on the upper.

When the Swoosh wears away on most pairs of this shoe, a metallic gold finish is revealed, according to Nike. But 1 percent of the pairs sold on SNKRS will show something different: a Nike SB x Premier graphic lottery ticket-inspired graphic.

Chris Gray, creative director at Premier, confirmed in a statement that not everyone will find the secret look once the Swoosh is gone.

“While it’s possible to find a ‘winning pair,’ like [faux] scratch-off tickets, the odds are not in your favor,” Gray said. “Consider yourself lucky if you discover a winner.”

Nike Premier SB Dunk High
The Nike x Premier SB Dunk High with lotto ticket-inspired graphic.
CREDIT: Nike

Nike also confirmed that each pair from SNKRS will include a scratch off-themed gold coin.

Gray said the inspiration for the look came from his days working at a gas station where he would frequently sell scratch-off tickets.

“This limo driver used to come in and drop $100 on $20 tickets everyday,” Gray said in a statement. “Another guy would buy a clip of dollar tickets, get back in line, and scratch them while he was waiting to buy more.”

Nike Premier SB Dunk High
Nike x Premier SB Dunk High
CREDIT: Nike
Nike Premier SB Dunk High
An ad for the Nike x Premier SB Dunk High.
CREDIT: Nike

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