Nike has opened its first-ever Just Do It Headquarters right in time for you to get working on that summer body.
The training facility opened Thursday in Los Angeles to the public, bringing the Nike Training Club app to life through Aug. 12 at 1541 N. Cahuenga Blvd. The location features classes, educational workshops, nutritional experiences and even celebrity drop-ins.
The fitness venue is linked to the Training Club app so that any registered user can also attend the special events seamlessly. There is no onsite registration for classes at the headquarters, only signups through the app.
In addition to the training room, recovery and nutrition bar, the locale sells the newest in Nike products, including collections and collaborations.
Watch on FN
Experiences seem to be all the rage in the marketing world these days as consumers crave more brand interaction.
Nike Prepares for Release of Kyrie Irving’s ‘Uncle Drew’ Film With Footwear and Apparel Collection
Nike vs. Adidas: How Sports Titans Are Battling for Brand Dominance at the World Cup
Nike Apologizes to the U.S. Naval Academy for Its Undefeated Logo
How 3 Powerful Women at Nike Are Pushing the Diversity Agenda