Rising Venice, Calif.-based footwear brand No.One stole the show at last year’s NBA Draft by outfitting No. 1 pick Markelle Fultz in a pair of shoes made of basketball leather. It followed the spotlight moment with additional styles of its Bravo and Charlie models, but now the brand is back with its biggest — and most ambitious — drop yet.
For January, No.One introduces two new styles of the Bravo in genuine buffalo hide and reflective nubuck, a stitch-down version of the Alpha desert boot and a Charlie constructed with vintage Gore-Tex material.
The Alpha boot gets a rugged, winter-ready update complete with a Vibram Vi-Lite outsole in place of its original EVA sole. The standout detail, however, is the model’s hand-stitched threading.
“Each pair of Alpha has 24 hand stitched treatments,” said Mark Gainor, founder of No.One. “We did them in neon orange thread this time to highlight all that hand stitching.”
As for the Bravo, it’s offered in two distinctly different yet similarly constructed colors in a hand-painted white buffalo hide and a black reflective nubuck bull leather style.
“[The ‘Hand-Painted Buffalo’ Bravo is our] second collaboration with French tannery Remy Carriat,” Gainor said. “They are known for supplying exclusive articles to most revered luxury brands, most notably Hermès’ iconic baby bull, ‘Clemence.’”
Last but not least, No.One gave the Charlie a deconstructed Gore-Tex makeover using vintage German army jackets. “We sourced some and deconstructed them using a heat-welded mesh middle layer and our lux Plonge lambskin lining,” Gainor said.
“For No.One product is king, it is really important that the designs we create are complemented by the materials we use, and as we strive to be the best at what we do, we try whenever possible to work with people who share the same ethos,” Gainor said of the collection.
All four styles pictured here are available from No-One’s e-commerce site, with prices ranging from $575 to $725, and quantities are extremely limited.
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3M Nubuck Bravo – Los Angeles rain simulation test. – Using the latest in spray bottle technology we applied a dose of faux rain to ensure that the 3M coating that was applied to the Nubuck during the dying process is still doing its thing. – Results are positive. – Edition of 12 available to all – Now at @ No-One.LA – Made for the limited few – #ArtCraftTechnology #NoOneSystem #FollowNoOne #TrustNoOneSystem
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