Consignment Sneaker Store Stadium Goods Is Now Backed by Luxury Conglomerate LVMH

Consignment sneaker store Stadium Goods has entered a new partnership that will lead to expansion.

In a deal announced today, mega European luxury conglomerate LVMH Luxury Ventures will now back the New York City-based resale shop and website — although financial details of the transaction were not disclosed.

Stadium Goods, led by co-founders John McPheters and Jed Stiller, and chief marketing officer Yu-Ming Wu, opened its doors in NYC’s Soho neighborhood on Oct. 16, 2015.

Stadium Goods
A group of Adidas Yeezy Boost 350 V2s line the counter at Stadium Goods.
CREDIT: Instagram: @stadiumgoods

Shortly after opening its 3,000-square-foot space, Stadium Goods announced in November 2015 a partnership with eBay to develop custom sneaker and streetwear content exclusively for the site.

The consignment retailer has since pursued international growth, revealing in August 2016 a new partnership with Chinese e-commerce giant Alibaba and its Tmall Global platform.

In January 2017, the sneaker shop secured $4.6 million in new equity funding for expansion by Forerunner Ventures (Warby Parker, Dollar Shave Club, Jet.com) and The Chernin Group.

And in September 2017, it announced a partnership with fashion-focused online retailer Zalando, which will allow European consumers — starting with sneaker fans in Germany — to shop its catalog.

On the day the store turned 2 years old, Stadium Goods launched its mobile app (available on iOS and Android operating systems), which gives shoppers access to buy its merchandise from their phones.

Stadium Goods
A wall full of rare kicks at Stadium Goods.
CREDIT: Courtesy of Stadium Goods

Want more?

You Can Now Shop All the Sneakers Stadium Goods Has to Offer Through its New App

European Sneaker Fans Will Soon Be Able to Buy Kicks From Stadium Goods

Access exclusive content