If you’ve been anywhere near social media in the last 24 hours, by now you probably know that Kanye West had an exclusive listening party for his new album in Jackson Hole, Wyo., on Thursday night. Staying right where he recorded the seven new tracks that you’re likely already streaming, West invited a select group of people including celebrities and media to the unlikely destination to be the first to hear the album, titled “‘Ye.” Upon his or her arrival, each guest received a special pack of merch to celebrate the listening event. Weren’t lucky enough to be there? It’s OK, because now you can own the apparel, too.
Apparently, when you’re Kanye West, you don’t even have to wait to play a concert to sell merch, as evident with the full line of apparel already in high demand from his listening party. The range is characterized by bright colors and graphics featuring an image of snow-capped mountains in Wyoming with handwritten neon lime text on both the front and back, commemorating the place and date of the event. The design, by artist Wes Lang — a longtime collaborator with West — is available on long-sleeve T-shirts and hoodies in white, neon orange and black color options. A unique pink “KKW” long sleeve with hand-drawn graphics sported by Kim Kardashian at the listening party is also available.