Are Kanye West and Adidas Increasing Production of an Upcoming Yeezy Sneaker to Millions of Pairs?

Kanye West said in 2016 that anybody who wants sneakers from his Adidas Yeezy line would be able to buy them. With every shoe selling out almost instantly and resale prices for some rising above $1,000, that statement now seems laughable to most sneaker heads. But could his promise finally be coming true?

While production numbers of certain Yeezy sneakers have risen compared to the earliest releases and a few restocks have also helped more consumers find pairs, West’s sneakers are still in scarce supply and remain some of the most coveted footwear on the market. In other words, his promise that anybody who wants a pair can easily get a pair still hasn’t panned out.

Now every hopeful Yeezy buyer may be in luck. The social media account Yeezy Mafia, which is often the first to share early-release information and has leaked images of upcoming Yeezy models, recently reported that “millions” of pairs of the upcoming Adidas Yeezy Boost 350 V2 Cream White, scheduled for a July release, will be available. If this is true, the hashtag #YEEZY4Everyone in the tweet will, indeed, be accurate.

Of course, this is only speculation for now; there’s no confirmation from the Adidas or Kanye West camps yet. It may be that production for the Cream White Yeezy has increased significantly, but “millions” of pairs seems like a daunting number for a sneaker release.

Look for official information from Adidas as the July release nears.

Adidas Yeezy Boost 350 V2 Cream White
Adidas Yeezy Boost 350 V2 "Cream/White."
CREDIT: Adidas

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