One of the biggest stories of 2018 in the sneaker world is no doubt the collaboration between Justin Timberlake and Jordan Brand. The superstar entertainer kicked things off with a surprise drop of the Air Jordan 3 JTH during his performance at the Super Bowl in February, where he was wearing the same shoe on stage. The drop has had the Jordan-collecting crowd buzzing ever since. Now the second colorway of the collab is finally here.
The Air Jordan 3 JTH “Bio Beige” releases Aug. 28 for $200.
First released in the model’s original “White/Cement” colorway, the Air Jordan 3 JTH is a team effort of Timberlake and famed Nike and Air Jordan designer Tinker Hatfield. The design is based on Hatfield’s original sketch for the shoe, which initially had Swoosh branding on the upper.
For his second edition of the silhouette, Timberlake took inspiration from his latest album “Man of the Woods,” creating a decidedly earthy color palette for the shoe with an artisanal vibe. It’s constructed in a Bio Beige suede upper with black accents, dark orange detailing and reflective Swooshes that are a nod to his stage presence under the bright lights. Beige leather laces add another premium touch.
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The colorway also adds callouts to his song “Higher Higher,” which is a love letter to his wife. “Higher” is embossed on the suede ankle panel on each medial side. Meanwhile, the graphic insoles feature special messages: “Fame is a lie” and “Stress is cruel.”
Expect the Air Jordan 3 JTH “Bio Beige” to be available next week in extremely limited quantities via Nike and at select retailers.