Yoox Launches a Shoe Collection Designed by Artificial Intelligence

Yoox has launched a capsule collection called 8 by Yoox. Released biannually, it features wardrobe basics for men and women across ready-to-wear and footwear.

But there’s a “Black Mirror”-worthy futuristic twist. The collection has been made with the help of artificial intelligence. The Yoox proprietary technology created algorithms from a combination of customer searches across its digital platforms alongside the social feeds from a panel of undisclosed influencers.

8 by YOOX autumn winter women's collection.
8 by Yoox fall ’19 women’s collection.
CREDIT: YOOX

“We analyze data from multiple sources — social media, text search, image recognition and our own extensive insights into customer preferences that we have gained over 18 years,” Erik Ostling, director of Yoox Private Label, told FN.

8 by YOOX autumn winter men's collection.
8 by Yoox fall ’19 men’s collection.
CREDIT: YOOX

“The inputs of our analysis, in the form of a dynamic mood board, are then passed on to the Yoox design team, who creatively interpret and transform the data into a collection that is desirable and functional.”

8 by YOOX
8 by Yoox fall ’19 women’s collection.
CREDIT: YOOX

Ostling also revealed that in addition to being one of the most searched categories on the web, shoes are the best-selling verticals on Yoox.

8 by YOOX autumn winter men's collection.
8 by Yoox fall ’19 men’s collection.
CREDIT: YOOX

So what’s on the footwear agenda for spring ’19? Collection hits include white knee-high boots and Perspex kitten-heeled pumps for women, espadrilles for men and dad sneakers for both sexes.

8 by YOOX spring 19 women's collection.
8 by Yoox spring ’19 women’s collection.
CREDIT: YOOX

As for the current season, analysis for womenswear has shown that ankle boots, kitten heels and ballet flats were amongst the most sought-after categories, Ostling said, set to become long-term trends over the fall season.

8 by YOOX spring 19 women's collection.
8 by Yoox spring ’19 men’s collection.
CREDIT: YOOX

“Having identified the overall trend, our collection has been designed in the silhouettes, fabrics and heel height that we know our customers want, with a great focus on the quality of materials sourced,” he continued.

8 by YOOX spring 19 women's collection.
8 by YOOX spring 19 men’s collection.
CREDIT: YOOX

“We are always exploring the frontier between human and machine; it’s been part of our DNA since I invented Yoox in 1999,” said Federico Marchetti, founder and CEO of Yoox Net-a-Porter Group. “Today we are combining the latest artificial intelligence with the human spirit and creative talent of our design team. Technology is usually invisible to the customer; 8 by Yoox makes it desirable and tangible.”

So how does an AI-powered collection measure up in real life?  Better ask Siri.

8 by YOOX spring 19 women's collection.
8 by YOOX spring ’19 women’s collection.
CREDIT: YOOX

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