Everything in Target’s New Size-Inclusive Fashion Line Is Under $40

From its activewear line JoyLab to the trendier A New Day, Target has certainly transformed itself into a department store chain with a serious sartorial eye through the launch of its exclusive brands.

Now, the big-box retailer is cementing its hold on fashion with the debut of two new fashion brands — and, even better, everything is under $40.

Wild Fable
CREDIT: Clara Balzary

Tomorrow, Target will introduce shoppers to Wild Fable, a brand that boasts affordable apparel, shoes and accessories ranging in size from 0 to 26W. Each piece appeals to younger customers, with its budget-friendly price tag and contemporary styles, such as a multi-textured denim jacket, striped turtleneck, zip-up jumper dress and two-piece skirt set as well as cutout sandals and crisp white sneakers that are all the rage.

Wild Fable
CREDIT: Clara Balzary

Coinciding with Wild Fable’s launch is that of its men’s counterpart, Original Use, a streetwear-modern brand with — ironically enough — hints of vintage. Also factoring in inclusivity, all items in the collection are available in big and tall sizes.

“We’ve been on a journey to reimagine our portfolio of owned and exclusive brands for more than a year now, and we’ve built a ton of momentum with guests of all ages,” said Mark Tritton, the retailer’s executive vice president and chief merchandising officer, in a statement.

The release follows shortly after Target unveiled in June its first in-house electronics brand, Heyday, which features more than 150 chic yet economical tech accessories from chargers to headphones and speakers.

Want more?

Amazon’s Prime Day Helped Target Hit an Online Sales Record

JCPenney, Target & Rack Room Shoes Take Home Awards at FDRA Summit in DC

Access exclusive content