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Kaia Gerber Has a New High Profile Ad Campaign This Fall

Not content with having collaborated with Karl Lagerfeld on a capsule collection dropping this fall, Kaia Gerber is cozying up to the house by featuring in the fall campaign for its main collection.

The 16-year-old model is featured in pieces from the line, inspired by Lagerfeld’s love of architecture. The designer shot the images at his 7L studio in Saint-Germain-des-Prés, with styling by Carine Roitfeld. Lagerfeld’s own photographs of Parisian architecture appear in the background.

Karl Lagerfeld fall '18 campaign featuring Kaia Gerber.
Karl Lagerfeld fall ’18 campaign featuring Kaia Gerber.
CREDIT: Karl Lagerfeld

The Karl Lagerfeld x Kaia capsule collection will have its own separate advertising campaign, the brand said.

Consisting of ready-to-wear and accessories, including footwear, sunglasses and jewelry, the line is described as blending Lagerfeld’s Parisian chic aesthetic and Gerber’s signature West Coast casual style, which has garnered her 2.7 million followers on Instagram.

Lagerfeld singled out Gerber as a rising talent months before her breakout season in September, which saw her walk the catwalk for 18 brands, including Calvin Klein, Prada, Saint Laurent and Versace.

She ended it with an honor most seasoned models would die for: Opening the Chanel show for Lagerfeld, who in addition to heading his own label is creative director of Chanel and Italian fur specialist Fendi.

“When Karl first told us his idea to collaborate with Kaia, we were all excited by the incredible potential and power of bringing their two worlds together,” Pier Paolo Righi, chief executive officer of Karl Lagerfeld, said in a statement Tuesday.

“We have been working intensely over the last months with Kaia in L.A. and at our studio in Paris. It was exciting to see her clear vision, passion and engagement, and the collection will definitely inspire many young women,” he added.

Though the brand only provided a preview of the collection — in the shape of the elbow-length studded leather gloves Gerber can be seen inspecting in a behind-the-scenes shot from one of her meetings with Lagerfeld’s design team — early reports indicate it will be a round-the-clock offering with a mix of California cool for day and French sophistication for after dark.

It is set to be launched with a series of events in Los Angeles, New York and Paris in the fall.

This story was reported by WWD and originally appeared on WWD.com.
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