Rebecca Minkoff launched her new “I Am Many” female empowerment campaign at her New York boutique in Soho today with the help of supermodel Coco Rocha and a group of fashion tastemakers. FN was onsite to chat with the influential designer about what inspired her eponymous brand’s new message.
“I think it was the idea that we’ve been marketed as women as one-dimensional things — be beautiful, be bold, be ambitious, lean in. And I think there are so many facets to women and we should celebrate all those facets, and we should also help each other,” Minkoff shared.
As a part of the luncheon, Minkoff unveiled a series of 10 short videos featuring women sharing their inspiring stories on adversity, self-acceptance and more, while wearing the “I Am Many”-branded tees available on Rebeccaminkoff.com.
The 37-year-old designer, known for her accessible luxury handbags and footwear, created a capsule collection for fall ’18 with an “I Am Many” tee, wristlet and tote bag.
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