No photos allowed. That’s not a message editors generally like to receive upon entering a top shoe designer’s showroom during a social media-fueled fashion month.
There was no grand set or gimmicky props or elaborate stories about the designer’s inspiration. Instead, there were just a lot of great shoes that spoke for themselves. It might sound simple, but at the end of the day, it’s the product that matters most if you want to build a successful business — and one that has longevity.
One top retailer called this collection Rossi’s “best yet.” (Luckily, the designer did share a few house photos for this story and talked about one his favorite styles on Instagram, but there’s still a lot more to be revealed.)
A large part of the offering focused on the kinds of shoes Rossi has become known for during the past 12 years — feminine, elegant and expertly crafted. “It’s very intimate with all the laces and lace,” he said.
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He also mixed things up with a series of rock ‘n’ roll-inspired pointy-toe pumps and sandals adorned with buckles in a variety of heel heights — all very wearable. “Lower heels look young to me now,” he said. “It’s nice to explore.” Rossi also showed off his take on the Dr. Martens-inspired trend, a shoe he called perfect for navigating the streets of New York. (See below.)
This season, Rossi — who received FN’s designer of the year award last December — also introduced a range of clutches, belts and gloves designed to match his shoes. It’s a natural avenue of expansion for the designer. Scroll through to see more photos from the collection.