Gigi Hadid practically lives in athleisure.
From tonal tracksuits to head-to-toe sweats, the 23-year-old beauty is the epitome of casual-chic off-duty model, so it’s no surprise her latest launch with Reebok is true to her everyday style.
With total freedom to design to her sartorial desires, Hadid’s new co-designed capsule with the sportswear giant introduces its centerpieces in the form of updates to the classic Freestyle Hi and Aztrek shoes.
“I think if anything comes naturally to me the most in terms of what I wear, it’s activewear — how I would want to feel in those clothes, and when I put them on, what that reminded me of,” Hadid said in a promotional video for the collection. “It’s a feeling. It’s hard to explain, but it’s a good one.”
The Freestyle Hi, released in 1982, became the first fitness sneaker designed for women — a fun fact shared by Reebok that won over Hadid, whose iteration of the runner is called the Nova Ripple.
The six-piece footwear and apparel line also features Hadid’s takes on the brand’s most popular silhouettes for the upcoming season, including the retro Aztrek runner. She was inspired by the neon color pops of the ’90s — evident in the laces on her sneaker designs.
“This collection is about looking at the past and reinterpreting that creative boldness for today, for women who define their own style boundaries and aren’t afraid to challenge convention,” the model said in a statement. “I wanted to take classic Reebok clothing patterns and shapes and incorporate new cuts/crops, fresh colorways and fabrics/fits that I knew would be comfortable to work out and sweat in.”
The first pieces of the collection are now available for pre-sale at Reebok.com.
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