Matches Fashion released the spring ’18 collection of kids’ Balenciaga speed trainers today, offering the luxurious kicks in smaller sizes to add a directional, contemporary edge to the childrenswear market.
The unisex line features mini versions of the adult-sized kicks in four colorways: black, white, red and neon yellow.
The sneakers can be purchased on Matchesfashion.com at a £225 ($313) price tag — a significantly lower price than the $750 for which its adult-sized counterpart retails.
Like Balenciaga’s full-sized speed trainer offering, the new kids’ kicks feature a high-top, sock-fit silhouette crafted from double-knit jersey. The sneakers feature a hot-stamped BB logo, terry-toweling lining and a waved rubber sole.
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As a sock-fit sneaker option, Balenciaga’s speed trainers have been a popular choice since they were introduced in 2016. The label’s Triple S — heralded as one of the “it” ugly sneakers — have also gained a cultlike following.
Balenciaga creative director Demna Gvasalia introduced children’s sized versions of his ultrapopular hoodies and sweats, which feature the brand’s name written in a font inspired by Bernie Sanders’ 2016 campaign logo.
Until December, Balenciaga — founded in 1917 — had yet to introduce childrenswear, but the market has become a point of interest for buzzy designers in recent years (case in point: Kanye West and Kim Kardashian launching Yeezy-inspired children’s clothing).
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