Before the NBA Playoffs in 2013, LeBron James made a special point to take a break from all social media to focus solely on the game. He announced to his fans via Twitter that they wouldn’t hear from him until the Playoffs had ended, and his blackout began.
Since the first blackout worked so well — LeBron led the Miami Heat to a championship — he decided to make it a yearly tradition. Now that he’s in Playoff mode once again, you won’t be hearing from LeBron on Instagram, Twitter or any other social media platform for a while, but the latest edition of his Nike Basketball LeBron Soldier signature series is ready to make some noise.
Yesterday Nike officially unveiled the latest model of the Soldier line, which is LeBron’s second-tier signature series that he usually begins wearing during the Playoffs. The debut colorway is inspired by his annual social media blackout, featuring an all-black colorway.
The LeBron Soldier 12 has a design on par with many past Soldier models, characterized by a more stripped-down construction and lower price than his flagship signature model each year. Also, like many past Soldier iterations, the new version comes bearing a substantial strap system for lockdown fit and support.
The Nike LeBron Soldier 12 SFG “Dark 23” launches April 25 on Nike SNKRS and at select retailers for $140.