In an age when consumers expect the brands they interact with to align with their values, reputation is more important than ever.
Market research firm Harris Poll has released its 2018 Reputation Quotient survey on America’s 100 most visible companies, and the data reveals which CEOs earn top marks for leadership excellence.
Among the retailers on the list, Amazon placed highest at No. 5. The e-commerce behemoth earned first place overall, however, when factoring in categories like products and services, emotional appeal and financial performance, suggesting that consumers are not quite as fond of Jeff Bezos as they are of free two-day shipping (though the two may be closely linked).
In terms of leadership, Bezos was bested by Warren Buffett-run Berkshire Hathaway and Elon Musk’s Tesla Motors, which took the first and second spots, respectively.
Also representing the apparel and accessories category at No. 16 was Patagonia, whose chief executive, Rose Marcario, has taken an outspoken stance against the Trump administration’s environmental policies, going so far as to sue the president for eliminating protections on roughly 2 million acres of federal land.
Nike, meanwhile, fell to 21st place on the leadership rankings, from 12th place overall, no doubt due in part to the executive shake–ups and misconduct allegations that have plagued the company this year.
Sears Holding Corp., meanwhile, fared worst of all among retail leadership, coming in 89th on the list — though at least CEO Eddie Lampert can be thankful it topped names like Equifax, Weinstein Co. and The Trump Organization.
Glassdoor also released its employees’ choice list of the top CEOs to work for in 2018 this week, which ranks executives according to anonymous approval ratings. There, only five accessories and apparel executives cracked the top 100, with Oshkosh Corp.’s Wilson Jones ranking highest at number 55, followed by TJX Cos.’ Ernie Herrman (59), PVH Corp.’s Manny Chirico (79), Nordstrom’s Blake W. Nordstrom (89) and Nike’s Mark G. Parker (95).